Koenigsaab is born

Posted by Paul Horrell at 3:08 pm on Tuesday June 16, 2009

Koenigsegg CCXUntil this morning I couldn’t reliably spell Koenigsegg. It was a little company of fewer than 50 employees making fewer than 20 cars a year. Now it has effectively taken over Saab.

Accepted wisdom is that to compete long-term, smallish car companies (of which Saab is one) need to be in the hands of bigger car corporations. Not tiny cottage industries.

But there you are. Given the way the industry is in turmoil, we can assume that accepted wisdom has all sorts of flaws. So can the Koenigsegg Group pull Saab out of its tailspin? The Group, by the way, includes the supercar company and other private investors, supported by enough loans from the European Investment Bank to get Saab out of its immediate bankruptcy.

As Foreman has written often enough, Saab has a tragically threadbare car range with which to tackle the likes of Audi. The first priority has to be getting new cars onto the road.

OK, GM has said it will allow Saab under Koenigsegg to put into production both the Vauxhall Insignia-derived new 9-5 and the Cadillac SRX-based Saab 9-4X. They should both be good, as the Insignia and new SRX are fine machines.

The new 9-5 will be at the Frankfurt Show this September, and the 9-4X comes in next year. So Saab has the prospect of a sales uplift over the next couple of years.

But GM is being cagey about how long it will continue co-operating with Saab after that. Small wonder. GM has long wanted to position Cadillac as its ‘global luxury brand’ and even when it owned Saab it strangled it in favour of Cadillac. This might have been misguided – Cadillac has been a notable flop in Europe, but even now GM is showing no signs of learning its lesson. So GM won’t be keen on helping Saab develop Cadillac competitors.

Saab, with no other parent, is going to have to find creative new ways of developing cars. Working with suppliers, possibly. Did you know, for instance, that the current Fiat Bravo was developed and got ready for production as a contract job by a supplier called Magna? So it’s been done before. (And yes, that’s the same Magna that is currently buying Opel/Vauxhall.)

What is for sure is that existing motor industry wisdom about shared platforms is about to go out of the window. The existing idea is that a global car company would develop one platform and then dress it up as different cars to be sold by its different brands.

Look at the Vauxhall Insignia as an example. The Insignia was designed to be sold as an Opel/Vauxhall. But other versions of that platform would be sold as a Buick. A Chevrolet. A Pontiac. A Saturn. And a Saab. All GM subsidiaries, enabling the platform to be built in huge numbers, and components to be bought by the million, which cuts the cost of building each car.

Well now GM has sold Saab to Koenigsegg. Sold Vauxhall/Opel to Magna. Shut down Pontiac. And sold Saturn to Roger Penske – who says he will just buy and re-badge versions of all sorts of cars, maybe not the GM ones.

Now what happens to the great co-operative venture of the Insignia platform? There will be some complex negotiations to keep the flow of components moving to the right factories now they’re all owned by different people. And the cost of building those cars might well rise.

Which means that unless they do some very clever deals, it will be hard for the new Saab or the new Opel/Vauxhall to stay in business long-term.

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  1. ScoobyDoo said...
    Tuesday June 16, 2009 at 4:21 pm Link to comment Report comment

    Koenigsegg engined Saab 9-5 anyone?

  2. PatrickBMW said...
    Tuesday June 16, 2009 at 4:36 pm Link to comment Report comment

    I think this is the first recent merger that’s so mad, it actually has a chance of working.

  3. manbearpig said...
    Tuesday June 16, 2009 at 4:52 pm Link to comment Report comment

    I’ll take my 9-3 with a twin supercharged V8 and Topgear spoiler please.

  4. ?????? said...
    Tuesday June 16, 2009 at 5:28 pm Link to comment Report comment

    Ha

  5. essexstig said...
    Tuesday June 16, 2009 at 5:30 pm Link to comment Report comment

    yeah pleaseee!!!

  6. photodyl said...
    Tuesday June 16, 2009 at 5:45 pm Link to comment Report comment

    i have a feeling this isnt going to work..

  7. zonda-f said...
    Tuesday June 16, 2009 at 6:18 pm Link to comment Report comment

    Ha !!!!!!!!!!

  8. Vie said...
    Tuesday June 16, 2009 at 6:20 pm Link to comment Report comment

    There going to go down in flames, but hell better to burn out than to fade away building Cavalier/Vectra based slushmobiles I guess?

    I wish Saab and its new, unspellable, parents the best of luck, but I can’t see this working for long.

  9. Andy said...
    Tuesday June 16, 2009 at 6:21 pm Link to comment Report comment

    Oh, dear.

  10. Soubee said...
    Tuesday June 16, 2009 at 6:23 pm Link to comment Report comment

    As a Swede. myself I am glad that the company stays in sweden. Hopefully Koeningsegg Group can make more jobs for us over here. Also if they can make any nice cars maybee just maybee Ill stop buying german cars. It would be wonderfull if they could make the saab rwd, then Ill change without hesitation.

  11. Mr Catbert said...
    Tuesday June 16, 2009 at 6:24 pm Link to comment Report comment

    How hard can it be?

  12. Gearite said...
    Tuesday June 16, 2009 at 6:25 pm Link to comment Report comment

    I don’t know; Saab was born form jets, so it seems fitting that the 9 5 and 9 3 look like them as well. Perhaps we’ll be seeing the 4-door, family-friendly CCXR on the streets next year. Will I be able to get my Aero with a Koenigsegg hood ornament?

    http://www.gearite.com/20 09/06/koenigsegg-makes-de al-saab.html

  13. hammond5 said...
    Tuesday June 16, 2009 at 6:31 pm Link to comment Report comment

    this a brillant car
    and top gear help deisgn it
    also i am a bigggggggggggggggg fan i always wacth u and are reading both your books now u r a saint a legend and my hero no body on this earth is as lucky as you tht vampaire crash waz nasty and i hope something like never happens agin

  14. Mikeado said...
    Tuesday June 16, 2009 at 6:33 pm Link to comment Report comment

    Koenigsegg is a very specialist company, and specialist companies will always have at least some customers, plus they have all those investors, so Saab may do well longer than just 2 years.

    Magna could easily lend a hand despite having no share in it – they developed Mercedes-Benz’s 4MATIC All-Wheel-Drive system, a lot of the BMW X3, plus they build/built parts for Audi, Daimler-Chrysler, BMW, Fiat, Saab (as it happens) and soon they will make bits for the Aston Martin Rapide, the eventual Mini Moke revival, the BMW X1 (which I would’ve thought is going to be the same basic car) and Porsche’s non-911 sports cars, so surely they will just see Saab as another client?

    As for some kind of mental Koenigsaab Sonnet CCR – now that’s a name – I’d like to see a 240mph twin-supercharged car with an overly sensible asthetic! At least Saab’s jet plane connotations would be better justified!

  15. boxman101 said...
    Tuesday June 16, 2009 at 6:41 pm Link to comment Report comment

    saab always needed a bit of spicing up, “introducing the saab 9-3R supercharged v8″

  16. Paul Horrell said...
    Tuesday June 16, 2009 at 7:00 pm Link to comment Report comment

    To Mikeado (14) Yes, specialists have some customers. But some customers might not be enough. Rover had ‘some’ customers. Saab still has ‘some’ customers. The question is, do they have enough? It’s crushingly difficult going up against the might of BMW, Mercedes, Audi, Lexus and so on when you don’t have their development budgets because you’re a specialist. Yes a Saab is a different kind of car from the Germans and Japanese, but if Saab is to succeed its cars must be as well-developed as the opposition. It will be hard for Saab to raise development budgets that match the opposition. I hope Saab succeeds.

  17. Johan said...
    Tuesday June 16, 2009 at 7:34 pm Link to comment Report comment

    I think it´s a great idea, as a swede I´m happy to get rid of the Americans that never understood the value of the SAAB name!

  18. jolly roger said...
    Tuesday June 16, 2009 at 7:36 pm Link to comment Report comment

    so do I, but honestly it will never happen.. When in that league, one is up against merc, vag, toyota… and they have all the chips, they owe the table.. in fact it’s their town… so vectra platforms or not, a friendly smile from gm, a touch of good old fashioned scandinavian ambition, a spoonfull of k-egg pedigree and some querky “heritage”.. well, I can’t see it happen…

  19. jolly roger said...
    Tuesday June 16, 2009 at 7:42 pm Link to comment Report comment

    …imagine caterham bought vauxhall… I mean, yes.. but.. NOooh!

  20. Tom TG said...
    Tuesday June 16, 2009 at 7:42 pm Link to comment Report comment

    Somehow, I think a carbon Fibre Saab 9-5 won’t work.

  21. Johan said...
    Tuesday June 16, 2009 at 7:44 pm Link to comment Report comment

    I agree, it will not be easy but hopefully there are a sufficient number people that like to drive something different. Do you remember how hot the convertible whas when it was launched in late 80´s.

  22. Evan (Mr. Nice) said...
    Tuesday June 16, 2009 at 7:47 pm Link to comment Report comment

    The future of motoring over the next few years is looking to be very interesting at least. It’s unfortunate that all this economic turmoil will further push fuel cell vehicles like the Honda FCX Clarity off of the table. I was really looking forward to a car that wouldn’t require as much maintenance, and be cheaper to run. I think that a lot of these great names of the past will disappear into the dust of the other great automakers that are no longer with us.

  23. jolly roger said...
    Tuesday June 16, 2009 at 8:14 pm Link to comment Report comment

    oh and btw, great article Paul, thanks :D ..more of this please

  24. Mr. Von Assledge said...
    Tuesday June 16, 2009 at 8:42 pm Link to comment Report comment

    I look forward to see witch direction the new Saab takes. I hope they focus more on 2wd & 4wd comfortable sportish cars (they can than reuse that old comersial), i.e. that they compete more with Audi RS4 and less with A4. I have a feeling they might have potential to cut a reasonable piece out of that cake.

  25. KarMa said...
    Tuesday June 16, 2009 at 8:46 pm Link to comment Report comment

    It would be probably insane to do it, but I’d really really love to see the Aero X to enter production, Koenigsegg is crazy enough for this task. Then I can sell a kidney and get… its roof. And steering wheel, perhaps.

  26. nailer09 said...
    Tuesday June 16, 2009 at 8:49 pm Link to comment Report comment

    maybe saab will produce a good car now.MAYBE!!!!

  27. Mr Telecaster. said...
    Tuesday June 16, 2009 at 8:49 pm Link to comment Report comment

    Dont forget that SAAB sits on the patent of the Variable Compression Rate Engine,and that the father of Wastegate,APC,Intercooler etc helped develop the Koenigsegg V-8. -This venture could be very good for the Otto-engine development.

  28. chpsracing said...
    Tuesday June 16, 2009 at 9:11 pm Link to comment Report comment

    Well, here’s a hint, the article kind of said it already… the key word is outsourcing… did you know that the mentioned insignia was actually developed as a contract job by a german company called IVM Automotive?? and did you know that company was bought two years ago by SEMCON (now is called SEMCON Automotive), from Sweden, who also have been working with SAAB for years? So the engineers that actually developed the Epsilon platform (base of the Insignia, LaCrosse and 9-5) can be contracted by SAAB again!!! And the best part is that all contractor houses not only work for GM, they do Audis, and BMWs, so the know how is there… I really think SAAB and Koenigsegg can pull this off!!!

  29. KarMa said...
    Tuesday June 16, 2009 at 9:45 pm Link to comment Report comment

    The most of modern industry is based on outsourcing.

  30. Jessy said...
    Tuesday June 16, 2009 at 10:13 pm Link to comment Report comment

    maybe the Saab interiors will be a bit more modern and crazy now that Königsegg is involved =)

  31. Rob said...
    Tuesday June 16, 2009 at 10:35 pm Link to comment Report comment

    Let koenigsegg redesign the SAAB cars..it would be a cracker to look at!

  32. Tom said...
    Tuesday June 16, 2009 at 10:43 pm Link to comment Report comment

    This is excellent news and I look forward to seeing how the new products evolve. Saab now has a truly innovative parent that will hopefully inspire them to regain their mojo plus let them actually deliver some of their ideas.

  33. Isaac said...
    Tuesday June 16, 2009 at 11:02 pm Link to comment Report comment

    I would love to see what Koenigsegg does with Saab (BTW it isn’t that hard to spell) it may also help bring Koenigsegg out of the niche market and into the main market along with the likes of Ferrari and Lamborghini which would be awesome. Saab needs to be reinvented so it doesn’t have to compete with Audi, BMW etc but rather stands in a market of its own creation that is the only way a car company like that could survive

  34. Andrew said...
    Wednesday June 17, 2009 at 12:47 am Link to comment Report comment

    Some people think this isn’t going to work. I beg to differ.

    The mistake GM made with all its cars is give them the exact same platform, same engine, same body kit, just different badges. I can’t imagine Saab’s new owners to make the same mistake.

    Besides, who better to fix a Swedish car company than the Swedish themselves.

  35. Damien said...
    Wednesday June 17, 2009 at 12:48 am Link to comment Report comment

    Sounds like GM need to get their priorities right ( AGAIN !) And they could easily give with one hand and take with the other, it would be nice to see SAAB get a good pop at the market JUST MAKE THE AERO X based on a much improved Cadillac XLR

  36. Dan said...
    Wednesday June 17, 2009 at 1:13 am Link to comment Report comment

    SAAB can make it as a niche builder, look at Subaru and Mazda. Subaru has stuck with the boxer engine and all-wheel drive, while Mazda sticks with the rotary engine, both have flaws, but make for distinct cars, all SAAB needs to do is develop its gimmick and people will folloow it to the grave.

  37. Showie said...
    Wednesday June 17, 2009 at 1:32 am Link to comment Report comment

    so can we get an insane Koenigsegg looking saloon? of course with lots of power going to the rear wheels for added Koenigsegg style… maybe competing against M5′s and the likes, maybe better?

  38. novakid said...
    Wednesday June 17, 2009 at 1:44 am Link to comment Report comment

    Great….

  39. shamzahm said...
    Wednesday June 17, 2009 at 2:17 am Link to comment Report comment

    I’m so glad Roger Penske bought Saturn. It might turn out to be a brand to compeate against Japan.

  40. AndyT said...
    Wednesday June 17, 2009 at 3:02 am Link to comment Report comment

    Saab does have a gimmick. They make aeroplanes. Its rubbish but still a gimmick.
    They want to make a sort of 2 seat low slung sports car, think MX5 but with Koenigsegg ish styling and 1.6 – 2.0 Saab turbo engines. They need a bigger range and nobody is sensibly competing with the MX5, so give it a shot!

  41. valentinoROSSI said...
    Wednesday June 17, 2009 at 4:55 am Link to comment Report comment

    not such a good idea its like a bicycle making company being taken over by the US-AF.
    now come on all of us know what comes out of koenigs’ sheds.
    i hope it all goes well. i genuinely think that to increase their sales SAAB should venture out in third world countries, people there surely cant afford a ccx but can afford a sensible SAAB,this would not only give SAAB international recognition but would also favorably add to their balance sheet.

  42. TheGame said...
    Wednesday June 17, 2009 at 9:07 am Link to comment Report comment

    Just Imagine a Saab Turbo with Konigsegg Sports Pack for 30K

  43. MSDosser said...
    Wednesday June 17, 2009 at 9:56 am Link to comment Report comment

    Well, if a little fish like Mr Pagani can take on the big boys like Ferrari and Lambo, then \”Special K\” can surely, with a little creativity and effort, do something special with Saab! The industry is so royally stuffed up at the moment, that conventional wisdom might as well be bundled into a sack, tied to a brick and dumped in a canal. Although I doubt it will ever happen, I would love to see the back of the generic multi-platorm car base… it just leads to a lot of bland, uninteresting and samey cars.
    For Saab to really make a comeback, I believe that they (with a healthy dose of Special K) will really need to up their game. They need to be exciting… which is hardly something you could accuse them of previously. Go on Saab, break your own mould – produce a real drivers car that will give AMG and M-Division something to chew on. It would be good to have a new player in the mix to liven things up, although I\’m fully aware they could not yet compete on the same level in terms of R&D investment… the industry is ripe for a re-shuffle, so it will be interesting to see what happens.

  44. ding95 said...
    Wednesday June 17, 2009 at 10:11 am Link to comment Report comment

    dis car will not save GM they are doomed! this is just an over priced and overrated rattly old saab rebadged as a hypercar YUK!

  45. thenextbigshed said...
    Wednesday June 17, 2009 at 10:14 am Link to comment Report comment

    Saab obviously needed some more powerfull engines for its fighter planes.

  46. InColeraineHelp said...
    Wednesday June 17, 2009 at 10:18 am Link to comment Report comment

    Saab, safe, boring, sensible, lumpy, always will be. They appeal to a certain type of buyer (not fighter pilots), Koenigsegg aren\’t going to change something that works……

  47. C4R N3RD said...
    Wednesday June 17, 2009 at 10:29 am Link to comment Report comment

    My grandad has a Saab 9000. No chance of an engine upgrade is there?
    I\’d quite like to see The Stig lap a 900 round the track, wonder if it would try to kill him like it\’s cousin?

  48. DogEatDog said...
    Wednesday June 17, 2009 at 10:44 am Link to comment Report comment

    I like Saab. A lot. I even thought about owning one once. But i didnt.

    I dont like Koenigsegg\’s at all. There\’s nothing about those cars that hasnt been done a million times already, and the styling is boring.

    But if a little of what makes those cars so bland in the supercar world gets into a Saab then i think it could do wonders for the little guy that sits all alone on the showroom floor as the normal world slowly passes by.

  49. a bloke from burnley said...
    Wednesday June 17, 2009 at 11:24 am Link to comment Report comment

    the new saab 95ccx anyone?

  50. KarMa said...
    Wednesday June 17, 2009 at 11:49 am Link to comment Report comment

    “My grandad has a Saab 9000. No chance of an engine upgrade is there?”
    You can fit the Delta Integrale’s engine in it, it’s the same block… or the Thema 8.32 Ferrari engine. The Lancia Thema being basically the same car than the 9000 is, its standard engine is the non-turbocharged engine which is the Delta’s base, while the 8.23 engine is derived from the Ferrari 308′s. What more can you possibly want? It can even be legally done :)

  51. catersam said...
    Wednesday June 17, 2009 at 12:13 pm Link to comment Report comment

    could Koenigsegg Group be the new Porsche Group?

  52. romac said...
    Wednesday June 17, 2009 at 12:58 pm Link to comment Report comment

    Good Article. CuratesEgg whoops sorry Koenigsegg and their investment partners are unlikely to be rescuing SAAB just for nostalgia! I sincerely hope they can pull it off. Outsourcing is a well established practise. There appears to be a lot of SAAB input in the Insignia platform, as there was in the current Vectra platform. Maybe we’ll see a Viggen worthy of the name! And if they want a 4×4 600bhp saab 9-3, just ask the other stig (Blomqvist). Way to go!

  53. Capp# said...
    Wednesday June 17, 2009 at 1:46 pm Link to comment Report comment

    Hah, the guy who said “How hard could it be” Wins the funniest comment award, if there was such a thing, either way, i don’t think this’ll work. Not for long. But hey, who knows?

  54. CMT said...
    Wednesday June 17, 2009 at 2:18 pm Link to comment Report comment

    Hmmmm, do I see a shift of balance on the Top Gear Cool Wall coming soon…

  55. tg is kwl said...
    Wednesday June 17, 2009 at 3:02 pm Link to comment Report comment

    i think it ie grt

  56. Joshington said...
    Wednesday June 17, 2009 at 3:18 pm Link to comment Report comment

    Ambitious, but rubbish…

  57. marshall90 said...
    Wednesday June 17, 2009 at 10:00 pm Link to comment Report comment

    Glad to hear it. They can only do Saab good. Maybe bring back some proper swedishness to the brand. Saabs shoud be like Ikea, with meatballs, kopparberg cider or a log cabin. Not a GM crapbox with funny lights!

  58. Miles said...
    Wednesday June 17, 2009 at 11:18 pm Link to comment Report comment

    They should do something mad like install a 2-stroke in the 9-3.

    http://www.twostrokeshop. com/two_stroke_shop_engin es.htm

    Looks like they can get 112hp from a 500cc, they want 250 from their 1100 3-cylinder.

    Very smooth, 3 cylinder that feels like a V6 and pulls like a turbo 4, wouldn’t be a bad thing.

    Doesn’t Saab have some experience with variable compression technology? They could set up the motor for ridiculous fuel economy and power on any fuel source.

    And Koenisgesgesgeschs is quite mad, I hope they do!

  59. Boring said...
    Thursday June 18, 2009 at 11:59 am Link to comment Report comment

    to Miles (58): Well actually yes. Even my 94′ Saab 900 has that variable compression thingy, it’s called APC if I remember correctly. But doesn’t every manufacturer have a similar system nowadays?

    I really hope Saab will survive. I am quite certain they do. Swedes do have a habit of pulling off amazing recoveries :)

  60. Doomstar said...
    Thursday June 18, 2009 at 3:11 pm Link to comment Report comment

    This is MAD!!! Good mad actually! And not necessarily in the David and Goliath way (although imagine David aka Koenigsaab kiking GM’s ass!! Are those tears of joy in the corner of my eye?) but in a way that’s absolutely brilliant in it’s simplicity. They say here that “The (Koenigsegg) Group (…) includes the supercar company and other private investors, supported by enough loans from the European Investment Bank to get Saab out of its immediate bankruptcy.” Key word here is investors and if they have that power to pull up the company from that depth of debt then imagine the influence they have in the banking industry and beyond (can you imagine them thinking “well, let’s just buy this thing and we’ll see what happens afterwards”?? Didn’t think so!). Soon it will be “bye-bye” S-Klasse and “welcome” fleets of Saab 9-5 for the bank executives, in the Scandinavian area at least. Soon the Saab will be the new Mercedes in terms of car-to-come alongside new management position. And let’s be honest, we’re all a bunch of “managers”, in one way or another :D. Just don’t tell that to my girlfriend! PS:And since I’m from Romania and I know for a fact the folks here go according to the trends set in the rest of Europe, I can assure you that the sales of future models here will increase beyond 200% annually as it happend with Mazda in the last 2-3 years, since the arrival of the CX-7 and the Mazda 2. Just doing our part!

  61. Matt said...
    Thursday June 18, 2009 at 5:09 pm Link to comment Report comment

    Should help spice up Saabs image and could allow a couple of sports models to enter Saabs dealerships under the Koeniggsegg brand later.

  62. Slickrubber said...
    Thursday June 18, 2009 at 6:05 pm Link to comment Report comment

    well, well, since i had Saab on my “Sunk”-list, since GM bought it, i can now say,:”nice to see you back afloat”. A bit of Koenigsegg lunacy, wrapped in a reliable Car? why not? The question will be…Can anybody afford it? Saabs are not cheap, nor are Koenigseggs. Its gonna be hard to compete in the market, without some decent looking models.
    Except maybe,if they do something really special.
    something with style and purpose, something you look at only once, and know what it is.And what for :)

  63. lpclawstudent said...
    Thursday June 18, 2009 at 8:44 pm Link to comment Report comment

    I believe that Koenigsegg’s ethos is to preserve jobs in Sweden, but I hope that there is enough money in a sustainable budget to make this happen. I have no doubt that Koenigsegg understands what an innovative car manufacturer Saab was before it became contaminated by GM. I must nail my colours to the mast as a dedicated Saab loon, but I am realistic and can see that huge sums of cash are going to be needed to avoid the horror of what happened to Rover (and most other UK car manufacturers). Hey we can all hope!
    If Mr. Koenigsegg & co can make it happen, Saab has taken a lead in ethanol powered cars and this can be technology to showcase performace models and do a little to satisfy the green namby-pambies. I notice that Koenigsegg has made noises about ethanol to power its cars. The sooner Saab can cut ties with GM (yes I know contractually there will be a link over the 9-5/iNsignia)and this is visible to its customers; then the hard core Saab nuts will spend some of their own cash. Saab has some clever ideas for brilliant cars in the future..I hope we hope to see them into production. Finally…Mr. Koenigsegg, in the unlikely event you’re actually reading this…any lawyers jobs going????

  64. Stew2000 said...
    Thursday June 18, 2009 at 8:49 pm Link to comment Report comment

    Does this mean we’ll see the Saab Aero-X around the TopGear track? :P

  65. Adam said...
    Friday June 19, 2009 at 4:42 am Link to comment Report comment

    Finally, GM sold Saab to someone better! Saabs have always been known for individuality and superior craftsmanship and Koenigseggs are known for making brutally fast supercars. Put the two together and the sky’s the limit for how good their cars will be.

  66. heinz said...
    Friday June 19, 2009 at 8:42 am Link to comment Report comment

    I think the shared platforms will keep on for quite long. Yes, for GM/Cadillac/Opel/Vauxhall  /Fiat/Saab it’s no longer a possible way, but let’s look at the other groups.

    Fiat itself for instance casts a good handful of his own technology onto Alfa and Lancia (multijet, T-jet engines and so on).

    BMW and Mercedes do not share with others but build all their range on few platforms and engines. So does Audi which also gets the new gearbox from VW and used to build the A3 on a Golf basis. Seat and Skoda need VW to make their cars and PSA as well as Renault-Nissan already made several twin cars.

    In most cases though groups try not to build different cars that will be competitors. But that’s why sharing bits doesn’t work for GM. Too many brands making same cars, which aren’t all that good by the way.

  67. H said...
    Friday June 19, 2009 at 9:57 am Link to comment Report comment

    As a lover of all things swedish, I’ve got my fingers crossed.

  68. Tetsuo 77 said...
    Friday June 19, 2009 at 11:51 am Link to comment Report comment

    I´ve got the impression that the car market is coming to a complete turn.

    It is hard to explain, but seeing that there are no more differentiative cars, nor brands, there is a huge market out there for the not 3 series rep.

    That being said, I think Saab has the opportunity of the century to be again the quirky brand it was, and made sold more cars than it does nowadays.

    And it can be done. Lancia is an example of that. It is not a big brand, but surprisingly, NEVER lost money [that was what Marccione said]. Their cars are quirky as hell, but still, if you want a classy limo, there is nothing that even comes close to a Lancia Thesis or a Citroen C6, and are classier than “zee germans”.

  69. Tetsuo 77 said...
    Friday June 19, 2009 at 11:54 am Link to comment Report comment

    PS:
    And please do not tell me that there are quirky cars any longer. The Scirocco is so not a coupe but a glorified hatchback with very little rear seat space [it is actually taller than a Peugeot 306 or 206], nor is the Volvo C30.

    Scion [Toyota-Daihatsu, Nissan, Renault [with the old Twingo], and so on have proved that it can be done.

  70. Mike B from Normandy said...
    Friday June 19, 2009 at 2:51 pm Link to comment Report comment

    Great news, good to see there is still a choice
    for those of us who prefer not to follow every
    one else in BM and Audi land. And yes Saabs are just as good before you all start, I would not have just bought another one if I did not think so. So well done to the company.

  71. love bandit said...
    Friday June 19, 2009 at 4:34 pm Link to comment Report comment

    mikey.. how is a car based on dated gm tech. wrapped in opel’s “finest” with a trollahttan makeover.. just as good as any merc, bimmer or audi ? And they’re not much different either.. there is no bigger difference between a saab and any other car than between a 5 series bimmer and an a6.. well only that the quality is somewhat inferior but that’s it really.. but as long as you’ve got yourself convinced I’m happy, just don’t go claiming your opinion is fact, that’s all..

  72. love bandit said...
    Friday June 19, 2009 at 4:39 pm Link to comment Report comment

    and just for the record.. though my humble experiences are very limited.. I’ve never ever met a cool saab person..saab guys always seem to over justify why they try ever so hard to be different..a bit tense i’d say..regardless the prozac :D..(no generalisation intended, just my opinion)

  73. Tak said...
    Friday June 19, 2009 at 4:40 pm Link to comment Report comment

    As #12 said: Saab used to make jets. And Königseggs are also inclined to take off, without the Stig’s rearwing. Hmm… I just can’t see this one fly.

  74. love bandit said...
    Friday June 19, 2009 at 4:42 pm Link to comment Report comment

    and the k-egg.. what a pile of k-rap :D hte stig couldn’t even keep it on the track… imagine what it’s like on the road… wroooooooommmmmmmmmm….:D

  75. DD TG Fan said...
    Friday June 19, 2009 at 8:14 pm Link to comment Report comment

    koenigsegg (group) might sell 18 cars an hour now, not 18 cars a year!!!

  76. KarMa said...
    Saturday June 20, 2009 at 1:52 pm Link to comment Report comment

    @68 it probably happens ’cause, besides being cool, they usually have a longish waiting list on the medium ones up ’cause they almost produce on demand, since they have a huge option list.
    “ready on demand” means overproduction… customers like to go to a dealer and drive out of it in their new car, but allowing this to happen, while it increases sales, increases also the amount of unsold cars in storage, creates the dealer’s need to have a big place, all added costs that carry a weight.
    Saab totally has the same customers’target that Lancia has, therefore they can offer a huge customization list instead of “ready on demand” as well, it is quite a deal.

  77. Stiggy said...
    Saturday June 20, 2009 at 8:25 pm Link to comment Report comment

    Koenigsegg are supposedly going out of buisness because, in america, on of their car’s roof blew off, they passed it off as a freak accident, but the same thing happened in the great british isles. It surprised me to see them do this.

  78. R said...
    Saturday June 20, 2009 at 8:30 pm Link to comment Report comment

    Brilliant.
    create a load of jobs making possibly unsensible cars (think VW Platforms Veyron, Sirocco etc) with a hefty dose of swedish nouse and sensibillity.
    This industry has to change.
    but how?

  79. J May said...
    Saturday June 20, 2009 at 8:43 pm Link to comment Report comment

    Permission to say cock!!!

  80. twojags said...
    Sunday June 21, 2009 at 1:07 pm Link to comment Report comment

    they can’t work together it is just unatural

  81. theprotagonist5 said...
    Sunday June 21, 2009 at 8:57 pm Link to comment Report comment

    I think it is going to be very tricky for Koenegsegg to shift from small numbers of high performance cars to large numbers of general public cars.

    I would like to believe in this new company though, because it makes my Saab a little bit cooler now that it’s parent company makes supercars. http://farm4.static.flick r.com/3352/3636908161_cb5 4bfe7bc.jpg?v=0

    Maybe it will make me forget about paying to replace the turbo, trans mount, gas pump, LED screen and a bunch of other stuff over the last 5 years. Or maybe not.

    Also, I don’t think Saab needs a Caddy SRX truck. The insignia may be nice, but I really think they should get back to making unique cars like 5 door turbo sport hatchbacks that have over-engineered cup holders and cross over lux, sport and DIY categories at the same time. That is what enamored people with the brand in the first place.

  82. David T. said...
    Monday June 22, 2009 at 7:07 am Link to comment Report comment

    Here is my version of what could come to be………..

  83. James H said...
    Monday June 22, 2009 at 11:10 am Link to comment Report comment

    There is a way to make SAAB, and all the new ‘smaller’ companies work.

    Firstly, use the Lotus VVA platform, basically this is a ladder frame for the 21st century. Develop this for stiffness and crash absorption, and then you don’t need to worry about the body needing to handle the loads. Design the VVA right, and it can be used on every vehicle in your range. The body can then be developed a lot more cheaply. Using modular componants and streamlined product range (engines gearboxes) then makes your next model even easier to design.

    Concentrate on your best markets, in 2007 SAAB sold 23,642 units in the UK and 124,438 globally. Other markets, should be franchise led. Minimise your dealer network, but use the likes of Kwik Fit to give services. Read the Million dollar customer service, one dollar budget book.

    Set production to break even at 10 to 20,000 units per model. Use flexible manufacture, to produce multiple models on one line.

    Understand what you are known for. Porsche created a 4×4 because there market was upper middle class, what was the market buying more of than 911′s, yes Range Rovers and Land Cruisers.

    Source diesels from the likes of VM Motori (depending on what is left from the GM Split, may be license the excellent 2 litre ecotec petrol), source drive trains and 4×4 systems from the likes of Magna and Getrag. Interior electronics from Mitsubishi.

    Flexible production and flexible vehicle design (benefits of platform engineering without the downsides) and then you start to get to a company that can cope with changing vehicle trends.

    I think that there could be quite a few of these ‘mini’ car companies, that innovate and capture niche markets, whilst also selling enough to break even.

  84. the_sidam_touch said...
    Monday June 22, 2009 at 1:19 pm Link to comment Report comment

    Koenigsegg is taking charge of a damaged victim of severe and sustained physical, emotional, and psychological abuse.
    They will be doing well even to just get Saab recovered enough to be able to talk about the horrible ordeal of the last nine years.
    I predict 3-5 years of professional counselling before Saab feels comfortable about even appearing in public again.
    At least Saab will be back amongst friends who actually like cars and speak the same language, that has to be a good thing for the healing process.

  85. jolly roger said...
    Tuesday June 23, 2009 at 5:36 pm Link to comment Report comment

    james h, there are plenty of these mini companies about.. only they’re rather quite large…and they’re broke… the coure of the problem isn’t that the manufacturer or indeed the buyer lacks flexibility but rather that the financial sector is too flexible to be reliable… see as far as market trends go, one can only buy what is offered, the shure factor being that one will buy.. how one will finance the purchase is the all determening factor.. most of us go to a finacial establishment who, in the name of staying in the game, takes “calculated” risks every day from 9-5.. so the global economy’s product is in the hands of 20-60 year old investment brokers pushed to the limit to deliver in order to stay flexible.. every 10-25 years there is a parabolic peak.. the rest is babyfood…

  86. jolly roger said...
    Tuesday June 23, 2009 at 5:38 pm Link to comment Report comment

    porshe’s new financial take on things is the way to go if you ask me…

  87. jolly roger said...
    Tuesday June 23, 2009 at 5:43 pm Link to comment Report comment

    tata’s already catching on..:D dragging jag/landR with it all the way hopefully :D

  88. maxim said...
    Wednesday June 24, 2009 at 8:58 am Link to comment Report comment

    Here is my version of what could come to be supercar………..

    http://www.gavrilita.blog spot.com

  89. Andy,10 said...
    Wednesday June 24, 2009 at 3:06 pm Link to comment Report comment

    OOOOHHHH!!! NNNNOOOO!!!

  90. maxim said...
    Wednesday June 24, 2009 at 4:20 pm Link to comment Report comment

    thanks for your opinion :)

  91. KarMa said...
    Wednesday June 24, 2009 at 6:32 pm Link to comment Report comment

    Likes :) Would be great with a composite flexy body a-la bmw Gina, even more sharky.
    It looks way more “21st century Lancia Stratos or Citroen” than it does look Saabish, though, it’s missing… angles between all those arches.

  92. svrallo svrallone said...
    Thursday June 25, 2009 at 12:35 pm Link to comment Report comment

    @88
    uao! supercool.
    for that thing of using it everyday…well…no, sorry it doesn’t work. visibility, no glass at the back long curved glass in the front, and other thing about the shape that i’m too lazy to translate, make it not exactly an everyday perfect car.
    about the styling i would liked the back lights more dynamic, more propeller-ous (ok it isn’t a word but it’s hard to explain something graphics in words) something like playing with the three dimension of the propeller and convert them in a more sophisticate concept.

    another not clear muttering from svrallo

  93. love bandit said...
    Thursday June 25, 2009 at 5:28 pm Link to comment Report comment

    @92.. no worries braf, we’re used to it.. :D

  94. maxim said...
    Thursday June 25, 2009 at 6:10 pm Link to comment Report comment

    @92
    i agree with you about “propeller-ous”.. :)but it is just version..
    when i work at this project i don`t have enough time (6 month), and i wished to be in time to term.
    i would complete some things differently

  95. Annoying person said...
    Sunday June 28, 2009 at 12:25 pm Link to comment Report comment

    95th comment. Woo.

  96. Tom TG said...
    Sunday June 28, 2009 at 12:26 pm Link to comment Report comment

    SHUT UP COMMENT 95.

  97. Jules S said...
    Tuesday June 30, 2009 at 7:51 pm Link to comment Report comment

    After working for a Saab dealer for 10 yrs the split for GM couldn’t be more welcoming. If they can produce a more diverse product range that is contuniually renewed (not every 13yrs). Improve the engineering like the swedes wanted to but were restricted by GM purse strings even if this makes the product more expensive. Make a cars that are as quirky as they used too be including bringing back large hatchbacks then there’s no reason for the company to rebrand itself regain back some of it’s reputantion and flourish.

  98. GavQuinn said...
    Thursday July 2, 2009 at 4:30 pm Link to comment Report comment

    Kaviar, Snus, Midsommar, Supercars, finest women. They have it all!

  99. Top Gear S12 ep 1 said...
    Thursday July 2, 2009 at 5:29 pm Link to comment Report comment

    shut up comment 96

  100. Top Gear S12 ep 1 said...
    Thursday July 2, 2009 at 5:30 pm Link to comment Report comment

    i think its good koiningsaab whata name.
    mabey they should really change it to that

  101. Top Gear S12 ep 1 said...
    Thursday July 2, 2009 at 5:30 pm Link to comment Report comment

    comment 101

  102. Dr Bobby Love said...
    Friday July 3, 2009 at 5:23 pm Link to comment Report comment

    Your all going on like Koensigg? bought the name.. they bought the whole company.. all this talk of can they build big numbers is silly.. you don;t think Saab sat twidelling there fingers until GM rang the shift bell do you? Saab have all the knowledge they need to continue!

    Now, they have the benifit of a parent who believes in them! Hopefuly we’ll see a return to mental days of the Carllson 90000 in the shape of a Koensigg 95!

    This could work you know.. and Saab could get back to being good again.. a little boring, a little odd.. but all the better for it!

  103. Alfons said...
    Sunday July 5, 2009 at 10:52 am Link to comment Report comment

    Hope, this is going to be good

  104. bushmann said...
    Monday July 6, 2009 at 11:59 pm Link to comment Report comment

    saab were never good, a bit odd, a bit boring but never good… like ikea or volvos..metiocre for the metiocre man.. same way homebrew is never good either..or safe sex or ice cold milkshakes..:D

  105. bushmann said...
    Tuesday July 7, 2009 at 12:02 am Link to comment Report comment

    and yes they came with a turbo, but so did most tractors and do diesels..and so the story goes..

  106. bushmann said...
    Tuesday July 7, 2009 at 12:02 am Link to comment Report comment

    on and on and on…

  107. hamster said...
    Thursday July 9, 2009 at 7:18 pm Link to comment Report comment

    never knew saab had so much cash :)

  108. hamster said...
    Thursday July 9, 2009 at 7:20 pm Link to comment Report comment

    :P :P
    :P :P

  109. ML said...
    Thursday July 9, 2009 at 9:31 pm Link to comment Report comment

    you are missing the point… they want a production facility for the upcoming solar/electric 4door Quant developed for their partner NLV and they can do with Saab what they like (after two years). The new standard is not to have 50 000 employes that eats money but an effective assembly and localized production of all parts needed. Cut costs and you are free to do as you like.

  110. Andy,10 said...
    Saturday July 11, 2009 at 11:40 pm Link to comment Report comment

    I Thought Saab Had Bought Koiensegggggggggggggggggg ggggggggggggggggggggggggg ggggggggggggggggggggggggg ggggggggggggggggggggggggg ggggggggggggggggggggggggg ggggggggggggggggggggggggg ggggggggggggggggggggggggg ggggggggggggggggggggggggg ggggggggggggggggggggggggg ggggggggggggggggggggggggg ggggggggggggggggggggggggg ggggggggggggggggggggggggg ggggggggggggggggggggggggg ggggggggggggggggggggggggg ggggggggggggggggggggggggg ggggggggggggggggggggggggg ggggggggggggggggggggggggg ggggggggggggggggggggggggg ggggggggggggggggggggggggg ggggggggggggggggggggggggg ggggggggggggggggggggggggg gggSORRY!!!!!!!!!!!!!!!!!  !!!!!!!!!!!!!!!!!!!!!!!!  !!!!!!!!!!!!!!!!!!!!!!!!  !!!!!!!!!!!!!!!!!!!!!!!!  !!!!!!!!!!!!!!!!!!!!!!!!  !!!!!!!!!!!!!!!!!!!!!!!!  !!

  111. das stig said...
    Tuesday July 14, 2009 at 11:17 am Link to comment Report comment

    i hope koenigsegggggggg influence the next sabbs to be as good looking and as powerful as their cars like a 9-5 whith 600 bhp and nitros injectors

  112. stig = ben collins said...
    Tuesday July 21, 2009 at 8:24 am Link to comment Report comment

    koenigseggs are amazing.there fast.there nice and the interior is beautiful.but saabs are not fast there.there ugly. (40%)of them dont go over 150mph.and the ccx goes 250mph.i doubt if kenigsaab will create a good supercar.

  113. CRobbo said...
    Friday July 31, 2009 at 4:39 pm Link to comment Report comment

    I cant really see them making a supercar but it would be great if Koeonigesegsge made the Saab Aero X and perhaps they could apply some of their styling to the Godawful 9-5

  114. KAZ11 said...
    Sunday August 2, 2009 at 3:32 pm Link to comment Report comment

    excellent engine, performance. great car rather run it on bio, plus a goo colour as black with white stripes.

  115. callumlLambo said...
    Saturday August 8, 2009 at 3:58 pm Link to comment Report comment

    Why would Koenigsegg take over Saab because Saab arent that good but Koenigsegg make super cars what can compite with Ferraris and Bentley Continental GTs. I think Koenigsegg cars will look like some sort of Lexus! And that will spoil Koenigsegg because they used to make brilliant cars.

  116. callumlLambo said...
    Saturday August 8, 2009 at 4:00 pm Link to comment Report comment

    I knew it would look like a gay Lexus!

  117. Gabriel said...
    Wednesday August 19, 2009 at 10:05 am Link to comment Report comment

    “Accepted wisdom is that to compete long-term, smallish car companies need to be in the hands of bigger car corporations”

    Really? What happened to Volvo? Great cars – untill they became part of Ford. What happend to Nissan? Great cars untill the came to Renault. And Porsche will follow for sure. Or do you think selling 50% more cars overnight is possible because Porsche did not know how to sell cars? Taking a premium product, reducing the costs (with definitely means reducing quality) and selling it to high price just because of the good name will work for some years – but not for long. E.g. Volvo. I read a few days ago a remarkable note: “You use to buy a Volvo because of quality – now you buying it because of design.”

    So I see Koenigsegg a chance for Saab. Why not? Saab did work on its own. A Saab consumer still does not want a mass product.

    Gabriel

  118. sam said...
    Sunday October 25, 2009 at 6:32 pm Link to comment Report comment

    hiiii u r doing good and u make car very well and in future i want 2 be doo same thing like u and i will do it and i will make car like u
    sam.

  119. Top Hammer Drills said...
    Saturday July 7, 2012 at 10:16 pm Link to comment Report comment

    Great post. I was checking continuously this blog and I am inspired! Very useful information particularly the ultimate phase :) I care for such info much. I was seeking this particular info for a long time. Thank you and best of luck.

  120. UuBTT said...
    Monday November 10, 2014 at 4:16 am Link to comment Report comment

    -

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